Our Story

Norma & Les began the way the best things do — not in a boardroom, but in a kitchen. A Trinidadian kitchen, where recipes weren't written down. They were passed hand to hand, taste to taste, generation to generation.

Long before there was a bottle, a can, or a label, there was Norma — a mother whose cooking transformed simple ingredients into something extraordinary, turning her home into a gathering place for anyone lucky enough to pull up a chair.

Her son, learned in that kitchen. Seven years of a food truck, a restaurant in Detroit’s Jefferson Chalmers neighborhood, and countless hours perfecting the balance of sorrel (hibiscus), citrus, spices, and spirits shaped a mission: to bring authentic Caribbean flavor to every home — poured straight from the bottle or the can. Every recipe carries the family’s hand. Every flavor is built on Les’ years standing over a stove, refusing to cut corners on culture.

Today, that mission is carried forward by two. Lester and his wife are co-founders — her operational strengths and business discipline perfectly complementing his culinary vision. Together, they’ve built the systems, partnerships, and growth strategy that let Norma & Les reach more shelves without ever losing the heart it started with.

Proudly woman-owned. Proudly West Indian-owned. But proudest of all of what’s actually inside — real Caribbean flavor, made the way family made it.